Unlike many of the countries in Asia, Britain has a tendency to be apprehensive about adopting new technology, particularly in the business sphere. For example, new research from the Payments Council’s consumer education campaign, PayYourWay.org.uk, shows that over 25% of us suffer from ‘paynuphobia’ - a fear of using the latest payment methods because of security concerns. Technological innovation can certainly come with drawbacks, in this case it’s sacrificing security for convenience. However, what about technology that doesn’t have any pressing disadvantages? Why does the UK seem to have such a nebulous hostility towards the integration of new technology?
In a previous blog we briefly mentioned the innovations of a South Korean supermarket who trialled a new point of sale method, attempting to enhance customer retail experience. People could use a mobile device to scan the image of any item which would then be added to their online cart to which they could pay for and have delivered to their house for when they arrived home. Now, could this technology work in Britain? Maybe. But it would require technological integration unlike anything seen before in the UK. If it costs too much in the short-term, chances are companies won’t bother implementing it, especially when they’re already turning a profit through the traditional methods. However, if this technology were available in Britain, it would save the average person a trip to the supermarket, eliminating the need for this chore, giving them more time to spend at home, doing other things. Unless, of course, they enjoy food shopping.
It would appear that technology aiming to fundamentally optimise the way in which point of sale operates is advancing at a faster rate that it’s being implemented. According to a poll, 46% of people thought technology was evolving too quickly and was undermining traditional ways of life. This statement exemplifies the very nature of the UK culture of opposing and integrating new technology. This is stark contrast to Asian countries, where new tech is constantly being innovated and implemented. It seems for Britain to embrace tech and benefit from its wonders, a culture shift is in order.
As Britain is typically conservative when adopting new tech - both hardware and software, innovation must happen gradually at an incremental rate. Enterprise Resource Management (ERP) software, for example, hasn’t had a major breakthrough in years, particularly regarding accessibility, with the bulk of software only being used by large companies with even larger budgets. Tillpoint aims to change that, within the confines of the aforementioned British conservativeness, by creating a comprehensive business management system, complete with POS, at a price that any single person or business could afford. The innovation here lies not only in the application’s design and coding, but its cost.